AI / ML
fraudulent activities , potentially causing social unrest , he describes .
“ Ecosystem players must play a pivotal role in AI governance to ensure its responsible use ,” Purohit says . “ Regulatory bodies have a vital role to play , and technology creators must introduce interventions to guarantee the safety , security , and suitability of technology for various applications , including addressing copyright-related aspects .”
Generative AI can be harnessed thoughtfully and effectively within organisations when leadership is committed to implementing safeguards to protect both employees and customers from potential technological hazards .
Establishing an ethical framework and guidelines that highlight precautionary measures for using generative AI is essential . “ These measures can help organisations prevent harmful biases and misinformation from proliferating , safeguarding customers , their data , proprietary corporate information , the environment , and the rights of creators over their work ,” Purohit explains . “ Clear guidelines regarding data diversity requirements , fairness measures , and the identification of advantageous and disadvantageous datasets can ensure the consistent and smooth operation of data and delivery processes . This end-toend traceability and accountability serve as the foundation for real-time auditing , identification , and resolution of issues .”
Furthermore , while enterprises need to train data engineers , data scientists , ML modellers , and operations personnel , it is equally crucial to educate employees on the responsible use of generative AI .
“ Those implementing this technology , including companies like Tech Mahindra or other service providers , must understand their roles in safeguarding it . They possess knowledge of how this technology operates and must take steps to ensure its responsible use . For instance , if certain data should not be used for a particular purpose , they must implement technical safeguards to prevent such usage . If the generated output can be harmful or offensive , filtering mechanisms should be in place . In cases of malicious content , proactive blocking measures must be enforced .”
The rising role of the ethics officer The growing emphasis on ethics in generative AI has led to the creation of the
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