MAKE-A-WISH AMERICA
“ I always say technology is the easiest part ”
TERESA DURAN CIO , MAKE-A-WISH AMERICA
Appointing Duran to the organisation brought its benefits . Having noticed a lack of data maturity , which further emphasised the need for a CIO , she wasted no time addressing the fundamental problems – working on data and analytics necessary for the growth and management of its operations .
A significant component of Duran ’ s role was to educate teams on the core , modern capabilities and competencies that allow an enterprise to thrive in the digital world . She addressed the need to manage data better to visualise the abundance already at play within Make-A-Wish systems .
Data-Driven Approach : The Heart of the Transformation Being ‘ data-driven ’ means leveraging data and insights for decision-making and predicting and measuring performance . For Make-A-Wish America , this approach has been pivotal , enabling the charity to understand the complex dependencies across different chapters and streamline processes from wish data management to donor engagement and financial auditing .
“ You should always look at the end state with data and leveraging data to make or predict informed decisions . What will we do now with the data and opportunities we have ? Where can we automate to drive
150 March 2024