Technology Magazine March 2024 | Page 197

T-MOBILE

“ We spend a lot of time and effort trying to solve problems that our customers experience across the consumer , B2B and Wholesale channels ”

DAN THYGESEN SENIOR VP OF WHOLESALE AND HEAD OF GROWING WHOLESALE BUSINESS , T-MOBILE
Central to this is innovating to enable partners – and T-Mobile itself – to succeed . “ We ’ re always looking for interesting and unique ways to be innovative about how we remove obstacles for our partners who are putting products into the marketplace .”
At the Forefront of Innovation With a decade of experience in his current role and across 20 years at T-Mobile , Thygesen has continually been at the forefront of innovation throughout his career . “ Back in the day , everybody could afford a pager , but it was hard to have a cell phone because they were big and expensive ,” he says . “ It was a novelty item which was heavily used in business but much less in the consumer market .”
As technology has evolved and the adoption rate has increased , Thygesen highlights the significance of contributing to something that is an absolute commodity in people ’ s everyday lives .
“ You will hear about people foregoing their mortgage payment , or their car payment and maybe even their latte in the morning ,”
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