EXECUTIVE INSIGHT

them and why they ' re using it . I did that for a few years , my boss then retired and I went into the EMEA role for a very short time actually , because that ' s when I jumped over to Zoom .

“ When I came to Zoom , I wouldn ' t have come here if it was just video . Ultimately what excited me was that I saw the innovation , I loved the product and then was told what they were going to be doing with Voice , with Contact Centre , Digital Signage and AI . The innovation here is just second to none and it gets you up every day and it makes you excited about coming to work .”

Speed and innovation at Zoom today As Hawthorn makes clear , Zoom today is a company with far more capabilities than just online conferencing . Its Zoom Phone offering – a cloud-based solution allowing businesses to send and receive unlimited calls – was one of the first innovations .

“ Zoom Phone is the big offering that shows the speed and the innovation [ here at Zoom ]. We have gone from a point where there literally was no product ,

to now , where it could very much go against any of our competitors .”

This truly highlights how innovative Zoom has been in the market . “ In terms of deployment , I come from a background where there was a lot of training to take place when it comes to rolling out voice solutions , and I came here and set up a platform in literally 10 minutes . The ease of usage is what ' s key , as is the fact that all of this is within one client .

“ And then there are all the things that I didn ' t even know when I first joined Zoom , such as that products like Rooms , Digital Signage and Workplace Reservation are built in . These products normally are chargeable events , whereas in our product they ' re not . And then when you see how they stand up against these chargeable products , it ' s pretty amazing .”

20 March 2024