DIGITAL TRANSFORMATION
With companies continuing their digital transformations over the next year , ensuring sustainability objectives are built into these strategies is key
WRITTEN BY : MARCUS LAW
As organisations continue their digital transformation initiatives , companies today are being held more accountable when it comes to ESG by customers , employees , shareholders , governments and even regulators .
With a World Economic Forum report finding that 66 % of consumers , and 75 % of millennials , consider sustainability in their purchasing decisions , companies today must take sustainability into account .
However , a report by Kyndryl and Microsoft found that while both sustainability and digital transformation continue to be a priority for businesses , just 16 % of organisations have integrated sustainability into their strategies today .
What ’ s more , even though 80 % of organisations surveyed see great significance in technology ’ s role in achieving their goals , only 32 % believe their organisaton is making full use of it – highlighting how there is much more progress to be made .
Companies integrating sustainability goals into their digital transformation strategies With most companies expected to undergo some sort of digital transformation within the next year , ensuring sustainability objectives are integrated into these strategies is crucial , explains Kevin Macnish , Head of Ethics and Sustainability Consulting at Sopra Steria .
“ Companies are doing this by considering the environmental impact of the technologies they are implementing , such as AI , and taking action to reduce them – whether that ’ s by shifting workloads to sustainable data centres , moving operations to the cloud or restricting usage .
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