THE TECHNOLOGY INTERVIEW
The sports association has deployed an agent named Caddy, designed to transform fan engagement by offering personalised information and services around events. Paul says Caddy is a prime example of how AI agents can sit on top of existing data and systems to create entirely new experiences.
These case studies illustrate a pattern that Salesforce is keen to promote: AI agents as digital teammates that are specialised, branded and tuned to specific business outcomes But for Paul, it doesn’ t stop there.