AI
T he jury may be out on whether the AI bubble will burst, but BMW is one business that is betting on its long-term future. The German automotive manufacturer, long known for the consistent high quality of its vehicles, is incorporating AI into hundreds of areas – and predicting that soon every process will be AI-supported. BMW is scaling AI capabilities across development, production and sales operations. It has also established a Group-wide AI platform that enables custom solutions ranging from process optimisation in manufacturing to generative AI in customer communications.
Marco Gorgmaier, VP Enterprise Platforms and Services, Data, AI, BMW Group, says:“ We’ re scaling artificial intelligence along the value chain, from development and production through to sales.
“ In the foreseeable future, every process at the BMW Group will be AI-supported. We already have hundreds of use cases in series production today.”
He says the transformation is drive by business imperatives.“ The key drivers behind it all are efficiency, innovation and a clear focus on ROI,” he explains.
Dr Nicolai Martin, Member of the Board of Management of BMW AG, Purchasing and Supplier Network, says digitalisation
78 March 2026