MARCO GORGMAIER
AI
“ And in our AI Lab, employees have the opportunity to explore cutting-edge AI technologies hands-on, discover their potential, and bring new ideas to life.”
AI tools support vehicle development through simulations that previously required physical testing. This shift enables faster iteration and more comprehensive testing scenarios than traditional methods allowed.
Procurement intelligence BMW Group has also deployed AI-driven tools specifically for procurement operations.
MARCO GORGMAIER
TITLE: VP ENTERPRISE PLATFORMS AND SERVICES, DATA, AI
COMPANY: BMW
INDUSTRY: AUTOMOTIVE MANUFACTURING
LOCATION: MUNICH, GERMANY
The Tender Assistant – supports procurement teams in creating highquality tender documents by selecting appropriate templates and generating content. The system incorporates trained sample cases, latest templates and proven best practices from previous tenders.
The Offer Analyst – streamlines analysis and comparison of tender documents through interactive engagement. Users can review legal aspects and key criteria to determine whether suppliers meet departmental requirements, providing foundations for informed purchasing decisions.
AIconic – The Tender Assistant and the Offer Analyst procurement tools integrate into AIconic, a multi-agent system offering a centralised chat interface. Natural language processing and intelligent search algorithms enable efficient research of suppliers, market trends and internal knowledge for data-driven decision-making.
Production transformation AI implementation supports ongoing transformation of BMW plants into networked digital facilities under the BMW iFACTORY concept. Marco says the company already operates hundreds of use cases in series production.
AIQX is the AI quality platform for constant production line monitoring. Real-time analyses of sensor and image data allow immediate fault detection
84 March 2026