Quick to market
EMIRATES NBD
Quick to market
The bank ’ s IT procurement team works closely with the group ’ s IT services to ensure first mover advantage with new products and ideas , with a strong focus on customer feedback and requirements . “ From a strategic point of view , we are using a strong brand name which allows us to be the first in the market most of the time ”, explains Albastaki . With a continual focus on sourcing technologies , Emirates NBD ensures these are consistently up to date , up to speed and open in the market , providing a stream of procurement earlier than everyone else , or alongside everybody else . Albastaki adds : “ It ’ s really essential for us to be advanced with technology in our procurement and supply chain and of course , from the supplier perspective , we look at all these points as well .”
The bank has announced that it aims to invest AED 500 million over the next five years towards digital innovation and multichannel transformation of processes , products and services . Listening to customers ’ feedback and providing consistent innovative solutions has enabled Emirates NBD to win a multitude of awards , such as Bank of the Year , Best Customer Experience in Banking and Best Mobile Banking app . It has also become the first bank in the UAE and the Middle East to win in three