Millennial influence
EMIRATES NBD
Millennial influence
Technological innovation is imperative for Emirates NBD to retain and attract further customers , remain competitive and bring requirements and products to the market effectively , ensuring positive , continual customer engagement . IT has become the biggest spend at Emirates NBD , where over 87 percent of the bank ’ s customer transactions are now undertaken through digital channels .
For this year , the bank will be focusing on the millennial generation and its influence within banking and digitisation . “ We have noticed that the new generation want everything at their fingertips . People do all their payments online , transfers online , sort their credit card payments online , so the need to carry cash is becoming less , year on year ,” explains Albastaki . “ To allow this , we need to be digital , secure , and influence our customers to use and explore the digital world .” The bank ’ s aim to be proactive with customers and solve problems before they occur through providing solutions before customers ask for them is something Emirates NBD is striving to achieve . Use of online and mobile apps and products , creating a seamless and convenient financial service , will allow it to do just that . With the vision to be globally recognised as a financial services provider , delivering tailored , innovative banking solutions , Emirates NBD will continue to listen to customers and drive key products to the market , whilst ensuring all new services encompass accessibility and remain user friendly through embedding smart technologies , strategic sourcing and essential procurement services . In 2016 , the bank achieved all targets , despite a slowing in the market , and achieved steady growth , cementing its position within the UAE and opening up the future for expansion into new markets in years to come . 206 May 2017