ASIA
our gums is based here ,” chuckles Sy .
“ We test how much can you chew on a gum , the force and pressure , how long the taste will last , all at our RDQ centre in Singapore . We also look at how certain packaging compares to other types of packaging and utilise 3D printing .”
The facilities will also feed into Mondelēz ’ s sustainability goals , where it looks into using sustainable ingredients like palm oil and cocoa ( in conjunction with Cocoa Life Program ).
Mondelēz ’ s strong brands , its creativity and focus on developing wellbeing snacks in alignment with consumer preferences will secure its position within such a competitive space . Utilising digital tools to promote innovation ensure speed to market and provide increased transparency will see it remain a leader and a source of inspiration across the industry . www . gigabitmagazine . com 109