ASIA as a digitally-driven tech company , that just so happens to be in travel .
“ We are a digital-first organisation which derives most of its value through the use of our technology platforms by customers in various channels – whether it ’ s a user doing their own travel planning and booking , a corporate user booking for their work travel , or an agent serving a walk-in customer in a remote location ,” says Chief Technology Officer Himanshu Verma .
“ Technology is front and centre of our operations today and will be a major driver of operational efficiency and service expansion going forward .”
The greatest benefit of such a hightech travel offering ? It allows Yatra to tap into three sales channels of travel – business to business ( B2B ), business to consumer ( B2C ) and corporate sales – allowing it to cast a wide net in the lucrative Indian market .
“ It gives us a unique valueadding proposition to serve all
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