ASIA as one of the leading travel brands in the country . Since it was first launched in 2006 , more than 7mn customers have used one or more of its travel-related services and , with an array of accolades under its belt , it ’ s clear that Yatra is set to becoming India ’ s top travel planner . “ In the next five years , I envision Yatra to be a technology company which owns and operates one of the largest travel platforms that will provide one-stop marketplace for all travel needs with the widest selection , best prices and personalised service at all steps of travels ,” Verma says . “ Have we figured out how to achieve it all ? Not yet . Are all the technologies available to be able to do it ? Not yet . Do we have to fight the organisational and ecosystem inertia to do it ? Absolutely . But who said trying to create future is easy .” www . gigabitmagazine . com 123