EUROPE prediction rather than reaction .”
The third vision in Nowosel ’ s procurement manifesto lies in the collation and utilisation of big data . “ And that is where I need technology and digital . I need the co-worker . I need the data , and I need , last but not least , access to the right content at the right point . That is probably one of the biggest things . Today a lot of effort is spent creating static content , and that is where I want to move away and say : ‘ Our differentiator is not creating that content . Our differentiator is giving access to the right content .’ So , you need to understand the business to have the right access to the right content and , you need to have the right data understanding to really correlate and identify the right content by basically enabling it with the right rules , and with the right channels .”
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