MCDONALD ’ S
only continue to change as we move into the future and continue to implement this IT infrastructure and new business capabilities .”
“ A significant expansion of the number of restaurants in the Nordic region is waiting - 100 new restaurants in the Nordic countries over the next five years and 200 in 10 years ,” he adds . ” We serve 150 million guests a year and the vision is to reach 200 million a year in the Nordic region .
This will require us to step up and deliver reliable restaurant operation and at the same time conduct many critical projects with a lot of digitalisation and technology involved .”
With technology transformation it can be easy to forget the key driving forces behind such a significant journey . For some it could be keeping up with competitors , for others it could be identifying and enabling greater cost efficiencies . For McDonald ’ s , the driving force has and forever will be the guest . As technology continues to redefine the QSR industry , the guest has undoubtedly changed with it . In the digitally enabled
270 May 2018