EUROPE
Mogens Hagelskær ( left ) discusses the project with a member of the public they want or need from us . If they are not informed they are very easily going to say no to the tramway , but if we have informed them and they say no , then we have a much easier discussion than if they are saying no on an uninformed basis .”
From the beginning of the project , Odense Letbane has laid out a clear vision for the project , allowing effective communication to residents about the impact of the tramway , and thus maintaining support for it . “ When we are nearing the construction phase , we will have information meetings in the neighbourhoods . We have divided the tramway route defined areas , and then we will go out there , inform residents about what will happen , when it will happen , and how it will affect them on a daily basis ,” Hagelskær advises .
When Odense Letbane is undertaking the construction , its staff will also be there on bicycles and with an information wagon . “ We will have a very close sense of if there ’ s going to be any rumours in the areas , so we actually can tackle that as well as giving them the information in the right place ,” explains Hagelskær .
Press , digital channels and social media are also utilised by Odense Letbane to keep residents informed about the project . “ Neighbourhood communication is very important for us . To have that face-to-face communication along the route and using channels such as mobile exhibitions , guided walks along the route or through the outdoor campaign to decorate the
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