SELLING THE PROJECT
EUROPE
An important part of Odense Letbane ’ s communications throughout 2017 was a mobile exhibition , parked around busy public spaces and where construction work was taking place
fence for the construction site ,” reveals Hagelskær . We ’ re making a digital learning concept for the school children as well .”
SELLING THE PROJECT
Communication and a coherent vision
has played a key role in driving a performance culture at Odense Letbane , which in turn has helped to rally support for the project . “ When I ’ m looking at performance culture , I ’ m looking knowing what to do when there are challenges so that you will steer out of the fence and not into the fence ,” states Hagelskær . “ How we dealt with it here in our organisation is that we are very clear on the vision and we are very clear on the objective of the programme . That was what was certain when we were selling the project to the politicians or to the citizens . At that time , we were very good at defining the vision .”
When the tram system arrives in 2020 , Odense will no doubt wish to continue emulating Bergen , which has seen a steady increase in passenger numbers , numbers increasing by 2.3 % on the previous quarter in Q3 2017 , according to Statistics Norway . www . gigabitmagazine . com 295