A DIGITAL OPERATOR
EUROPE
“ CONSOLIDATING GROUP SPENDING AND BRINGING THE DIFFERENT PROCUREMENT UNITS UNDER ONE UMBRELLA WAS ONE OF THE TOUGHEST CHALLENGES WE FACED ”
– Ali Türk , Executive Vice President of Supply Chain Management
financial structure , leadership in corporate business , and superior customer experience .”
A DIGITAL OPERATOR
Procurement isn ’ t the only thing that ’ s changing at Turkcell . A few years ago , the Turkish firm was better known for its mobile infrastructure , but today it has earned its stripes as a fully-fledged digital operator .
Growing its value-added services – its digital communication platform ‘ BiP ’, music platform ‘ fizy ’, TV platform ‘ TV +’, digital publishing platform
‘ Dergilik ’, search engine ‘ Yaani ’, cloud platform ‘ lifebox ’ as well as its legacy communication services – Türk says that the company no longer sees itself as a mobile operator , but as “ the only digital operator in the world today .”
“ Turkcell has transformed its role from being an infrastructure focused service provider into an experience focused digital operator ,” he adds .
“ Our digital services are giving us the opportunity to share every moment with our customers , 1,440 minutes in a day . It gives us a competitive edge over our rivals in the market right now .
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