For United Arab Bank ( UAB ), the company ’ s digital strategy isn ’ t about following trends or excessive expenditure on new technology , it ’ s about taking pragmatic , informed steps to ensure that the focus is on what matters the most – the customer .

With this focus in mind , UAB is using up-to-date technology to realise true potential of digital transformation so that the customer receives the world-class service they expect .

UAB ’ s Chief Operating Officer Izzidin Abusalameh says , “ I do believe that behind each service or transaction we do for our customers , there is either a human story or a commercial interest and , in both cases , we cannot miss out on these .

Therefore , customer service is , and will remain , one of our top priorities .”

“ Digital transformation is a prime focus for any bank or financial institution , but UAB is keen to achieve this objective through ‘ smart digitisation ’ by adopting latest technologies and utilising the power of data .”

For Abusalameh , UAB ’ s digital transformation strategy is straightforward – apply the latest technologies in simple , smart and proactive ways while keeping the bank ’ s customer in mind .

“ By applying technology in an appropriate way , we aspire to be proactive ,” he explains . “ This allows us to reach out to our customers who may need help before they even raise their hand to ask for assistance . This proactive approach is the cornerstone of our philosophy on which our digital transformation is based .”

342 May 2018