MIDDLE EAST information points demonstrates this better than its interactive digital signs , which are strategically placed throughout the resort .
Brimming with world-class facilities , it could be easy for guests to miss out on some of the resort ’ s renowned amenities , but thanks to this marketing tool , navigating the resort can seem as easy as walking through your own home .
“ Atlantis , the Palm has a huge footprint , so it was imperative for us to bring all of our information together by using a best-in-class , centralised content management system ,” says Lynsdale .
“ It ’ s about making sure we have the relevant information , at the relevant location , at the right time so that our guests can avail of our facilities , whether it ’ s new discounts , happy hours , or water park experiences .”
“ Our motto is to blow away the customer with amazing experiences – that ’ s what we live by and that ’ s what makes us unique ”
Anthony Lynsdale , VP , IT
Social-media savvy In a similar vein , the Dubai-based hotel has also focused on boosting its social media presence . Last month , the beach-side resort reached a million Facebook fans .
To celebrate this , it created ‘ Atlantis Fan Suite ’ – a money-can ’ t-buy hotel experience whereby social media followers were given the chance to stay in one of the hotel ’ s brand-new rooms ,
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