— Dave Larson , CEO , Affinity Plus Federal Credit Union banking services – a 21 % increase in mobile app usage in less than one year ’ s time . Following its launch , the new mobile app has received more than 19,000 reviews on the App Store with a 4.8 star rating .

“ There ’ s definitely a lot we want to do to enhance the member experience through mobile . With the App Store rating increase from 1.5 stars in 2017 to 4.8 stars today , we could just say , ‘ Let ’ s just call it good ’. But we have a strong internal focus on the voice of the member , and we want to ensure we ’ re taking their feedback into account on an ongoing basis ,” says Larson . “ We diligently monitor feedback on social media and through our net promoter score program , and we host focus groups and conduct surveys . We really want members to share with us what additional features they are looking for in the mobile app , and we will continue to add to our project list based on their input . We know that digital is a huge part of people ’ s lives today and are putting appropriate focus there . Our results clearly demonstrate that .”

Following the successful launch of its new digital solutions , Affinity Plus launched its new core operating system in October 2018 . “ We hadn ’ t changed our core system in 20 years , and we really felt that the technology that we were using was , in some cases , outdated . We really needed to propel ourselves forward ,” says Larson . “ One of our key objectives overall was to provide members and employees a better experience in terms of their interactions , whether working with the credit union as an employee or interacting with us as a member .”

With a new core system in place , Affinity Plus will have more opportunities in the future to explore the use of

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