ALLIANT CREDIT UNION
In 2003 , Alliant Credit Union diversified . Since then , it has embarked on a digital transformation journey to draw in new customers .
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A lliant Credit Union isn ’ t shy about its commitment to what the company calls its “ digital shift ” strategy . Alliant ’ s model is to be a digital-first and nationwide financial institution . The credit union has members in every state across the US , but only one physical branch , located in its Chicago headquarters .
“ Our model really looks much more akin to a so-called direct bank than a more traditional branch-based institution ,” says Dave Mooney , CEO of Alliant . “ Historically and today , we are very low cost , which translates into high financial value and high returns to our member owners . We have among the highest deposit rates in the marketplace , and offer some of the lowest loan rates , as well as fewer and lower fees .”
When Alliant was established in 1935 , it was chartered as the United Airlines Employees ’ Credit Union . For 68 years , the company exclusively served United employees and their family members , until 2003 when the credit union diversified . At the time , Alliant had about 170,000 members . “ We began to diversify the companies and
MAY 2019