BIRCHSTREET SYSTEMS
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“ WE HAVE OUR SIGHTS ON GROWING THE COMPANY BY MANY MULTIPLES IN THE NEXT FEW YEARS ”
— Steve Markle , CEO , BirchStreet Systems
sit-down session , Markle outlines an ambitious plan to match the company ’ s bold , dramatic growth targets , sharing his vision for BirchStreet ’ s continuing transformation into a diverse and disruptive global organization .
“ There are three major vectors of growth that put BirchStreet into context ,” explains Markle . “ First , we are more deeply penetrating our traditional hospitality industries , as well as entering new industries that are similar because of the adjacent Food & Beverage and direct goods categories that they share .” Second , BirchStreet is rapidly expanding its footprint in new geographies through its existing customer base of global brands and an enhanced international selling organization . “ Our third growth vector is the new suite of products we have recently developed in our roadmap , which is really exciting ,” he continues . “ These solutions go way beyond traditional e-procurement .”
These three elements of Birch- Street ’ s transformation and growth journey are best illustrated by one of the company ’ s newest clients , Wynn Resorts . “ Working closely with Wynn over the past year , we are quickly approaching their goal of becoming truly paperless ,” says Markle . “ Having recently gone fully live on BirchStreet , Wynn is not only automating its P2P processes , but is also utilizing nearly every tool that we have to eliminate paper . Like we did by working with the leaders in the hotel space in our early years , Wynn has partnered with us as an early adopter to create state-of-the-art solutions for the gaming industry . Innovation through collaboration has been the hallmark of BirchStreet ’ s development from our earliest days as a transformative company ”, he explains .
MAY 2019