NEW MARKETS , NEW REGIONS
wide range of items . Working with our customers has allowed us to create a retail inventory extension of our inventory module functionality ,” says Markle .
NEW MARKETS , NEW REGIONS
BirchStreet ’ s new suite of products are allowing the company to aggressively penetrate adjacent or nearby industries . Furthermore , its deeper penetration into the multi-national hotel management sector is allowing the company to explore new regions , where it also hopes to attract a new roster of clients . “ We ’ re making a very large bet on Europe , the Middle East and Asia ,” says Markle . “ By all indications it will be wildly successful . There are lots of companies within both our old and new industries that operate outside BirchStreet ’ s traditional market of North America .”
As BirchStreet breaks into new sectors and brings new offerings to new and old customers , Markle reflects on his own schedule . “ I ’ m traveling around the world three or four times a year ,” he says . “ I ’ m about to do an around the world trip , starting in early March . I ’ ll just keep going East until I wind up back in California .” Markle holds town halls with employees in every BirchStreet office to keep the company engaged and updated on the next stages of its development . “ Change is constant , and you manage change by making sure your organization knows where it ’ s going and embraces the enthusiasm of its leaders .”
On the subject of BirchStreet ’ s legacy as well as his own , Markle muses : “ We look at our industry of hospitality as we would any business that provides a ‘ product ’. Our customers
183 www . gigabitmagazine . com