Iyad Rahmeh , Head of HR Technology at Chalhoub Group , discusses how his company ’ s digital transformation is impacting its HR function with impressive results

A s technology disrupts the operations of businesses worldwide , Chalhoub Group is in the process of undergoing a major digital transformation in the retail industry . Their aim is to achieve their North Star Vision to become a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere . Overseeing the human resources ( HR ) technology department at Chalhoub is Iyad Rahme . “ Our Group is going through a major transformation which started from within ,” explains Rahmeh . “ We don ’ t just want to give the best experience to our external customers , we also aim to enable our employees with the necessary tools that help them focus better on their stakeholders . In terms of HR , our customers are also our employees and we make sure to keep them at the heart of everything that we do .”