Technology Magazine May 2020 | Page 29

Honeywell Sensing & IoT : Sensing and Internet of Things Vision
It ’ s not just the factory floor that is experiencing an IoT revolution , with even the way we interact with companies being transformed . IoT is shifting responsibility from companies to consumers in areas such as ordering food at a restaurant or buying tickets at a cinema , thanks to IoT-enable self-service machines . We spoke to Jacques Mangeot , the CEO of Acrelec , a manufacturer of digital signage and pay stations , whose customers include McDonalds , Starbucks and Burger King , and which recently raised over US $ 220mn in funding .
“ Studies have shown that the use of self-ordering kiosks results in increased spending ,” says Mangeot . “ Kiosks do a great job at upselling products and provide the customer with detailed information which positively affects their purchasing decision . A great example of this can be found in a study conducted by McDonalds , one of our most well-known clients . The research showed that the average order size using a kiosk is as much as a dollar higher , while 20 % of customers who didn ’ t initially order a drink bought one when it was offered .”
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Honeywell Sensing & IoT : Sensing and Internet of Things Vision
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