WHAT IS MACHINE LEARNING AND HOW CAN IT BE APPLIED TO DATA ANALYTICS ?
AI & DATA ANALYTICS
How are some of the world ’ s largest data analytics providers utilising machine learning to enhance their offerings ?
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Recent research has shown that companies which use analytics for decision making are 6 % more profitable than those that don ’ t . Harnessing analytics within business operations can benefit companies in a number of ways , including the capacity to be proactive and anticipate needs , mitigate risks , increase product quality and personalisation and optimise the customer experience .
As a result of these benefits , the technology industry has seen giants such as Microsoft , Amazon and IBM ramp up their investments in Big Data with the sector expected to reach over US $ 273mn in value by 2023 .
WHAT IS MACHINE LEARNING AND HOW CAN IT BE APPLIED TO DATA ANALYTICS ?
IBM describes machine learning as a form of artificial intelligence that enables a system to learn from data rather than through explicit programming .
“ As the algorithms ingest training data , it is then possible to produce more precise models based on that data . A machine-learning model is the output generated when you train your machine-learning algorithm with data . After training , when you provide a model with an input , you will be given an output .
MAY 2020