Technology Magazine May 2020 | Page 51

51

“ Machine learning offers potential value to companies trying to leverage big data and helps them better understand subtle changes in behavior , preferences or customer satisfaction ”

— IBM layers to learn from data in an iterative way . This form of machine learning is particularly useful to learn patterns from unstructured data . Deep learning ’ s complex neural networks are designed to emulate how the human brain works .
“ Machine learning offers potential value to companies trying to leverage big data and helps them better understand subtle changes in behavior , preferences or customer satisfaction . Business leaders are beginning to appreciate that many things happen-
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