BCA MARKETPLACE
The digital transformation at BCA will put the customer in the driving seat from virtual auctions to online buying
For most people buying a car is an aesthetic experience , from the colour to the smell of the leather interior and purr of a finely tuned engine . Zeroemission and safety may also be practical considerations , but there is no denying the power of the look and feel of a car for consumers who place the purchase of a vehicle just below buying a house .
Despite the COVID-19 pandemic - which put pay to the traditional buying of an automobile from a showroom or auction - Robert Teagle , Group CIO of Constellation Automotive Group , BCA owners , predicts a bright future for the used car industry as he works to sync up the physical and digital world to provide a smooth customer experience .
BCA , formerly British Car Auctions , now has to balance how they accelerate forward with their digital transformation without losing that aesthetic experience for the customer . The company specialises in multi-channel auctions of second hand cars , vans and trucks from leading European vehicle vendors .
From dock to defleet - BCA touches more than 3.5 million vehicles a year working with OEMs , fleet operators and dealers to provide the backbone of the UK ' s automotive supply chain . Founded in 1946 , BCA sits alongside WeBuyAnyCar . com and cinch - all within the Constellation Automotive Group .
114 May 2021