A blur of numbers is transformed into useful , readable insights thanks to remarkable advances in data visualisation
AI & DATA ANALYTICS
A blur of numbers is transformed into useful , readable insights thanks to remarkable advances in data visualisation
WRITTEN BY : PADDY SMITH
Data visualisation is transforming how we see data – literally . The mantra of ‘ no such thing as too much data ’ has led the corporate world to mine as much data as possible , at the cost of readability by the decision makers : humans .
The solution – data visualisation – means personnel can see trends in real time without the need to retrain as data scientists . Whether it ’ s macro data for the board , or granular insights at department level , data is becoming more accessible . When it can be channelled towards specific needs , too much data ceases to be an impenetrable quagmire and becomes a truly democratised asset .
Trend spotting But why is data visualisation so important ? Andy Cotgreave is technical evangelist at Tableau . He thinks it all leads to decision making . “ Imagine looking at a large table of numbers to do with your organisation ,” he muses . “ Would you be able to spot trends ? Or outliers ? Or clusters of opportunity ? Now , imagine exploring that data visually . First , as a bar chart , then a line chart , then a scatterplot . In an instant , insights and opportunities emerge .
“ Data visualisation is an extremely powerful tool for businesses , because it uses the power of our cognitive system to see and understand numbers better . The ability to rapidly gain insight equips departments across organisations to make better , faster , and more informed business decisions .”
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