AI & DATA ANALYTICS
“DATA VISUALISATION CAN BE ABUSED IN MANY WAYS , OFTEN TO FIT AN AGENDA RATHER THAN AN OBJECTIVE TRUTH ”
DAVID LLOYD HEAD OF DATA AND INSIGHT , WUNDERMAN THOMPSON UK
Adam Mayer , senior manager at Qlik , reckons getting visualisation right is the secret . “ By creating visualisations that do not just present data , but tell a clear and compelling story , businesses can explore , explain and express critical information and encourage employees to make data-driven decisions . Organisations that get data visualisation right will see more evidence-based decisionmaking , which leads to improved business performance and outcomes .”
Process mining Data visualisation has improved massively over the past few years , with a focus on clearer output and easier customisation . The results are beginning to bear fruit , and automation – process mining – is the new horizon for corporate data , according to Simul8 CTO Frances Sneddon . “ While the use of big data analytics throughout industry has been steadily gathering momentum , process mining has more recently emerged as the essential tool that can bring disparate data together in a way that will revolutionise organisational management ,” she says .
“ Combining large quantities of event logs tracked across various workflow systems , from CRM to ERP , services
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