CELLCARD CAMBODIA

“ Sixty per cent of the Cambodian population is under 30 ,” Watson says . “ So you have this segment that can drive a lot of revenue for telcos . We realised from the research and industry trends that esports was becoming a huge phenomenon in Cambodia . So we said , what can we do to bring this to the youth ? And the answer is in the network : consistency , low latency . It ’ s not just about the price : it ’ s about the consistency , quality and everything else .”

Cellcard has launched Play Game , an online gaming platform . “ And we ’ re getting it right . We want to say : we ’ ve got this . Is it relevant to you ? And if it ’ s not , we go back to the teardown . Bring it down and build it back up .

Did Watson look to other territories before launching Play Game on home soil ? “ Yeah , we looked at competitive benchmarking , and what worked in other markets around the world . But really the key for us was to undertake very detailed market research : what do they do , where do they eat , what do they eat , who do they eat with . Who is who in the gaming community . And what we tried to do was build a community of esports and gamers and make that relevant to their current

IAN WATSON CEO , CELLCARD

CAMBODIA

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