CELLCARD CAMBODIA
lifestyle . So when they come home at night they ’ ve got a consistent network , a good choice of games and it ’ s easy to pay .
“ And we ’ re looking at venues , we ’ re looking at special venues , forums , building gaming arenas and everything else , but also we ’ re looking at the mental health awareness . You can ’ t just game for 24 hours , you ’ ve got to have a break , go and have a cup of tea . I ’ m a big gamer myself and sometimes you get sucked into these big gaming tournaments . So it ’ s very important to us to be part of the lifestyle but it ’ s more important to understand how gaming fits into someone ’ s overall lifestyle .”
And what about hardware ? Watson says there are territory-specific reasons why mobile gaming is at the forefront of Cambodia ’ s esports scene . “ One of the benefits with mobile gaming is you haven ’ t got to buy a huge PS5 or Xbox . These things were trading at about $ 1,200 before Christmas Eve . And the iPhone is about the same price , but it ’ s got so much more functionality . So we need to make sure people can rely on Cellcard to be a trusted partner . It ’ s all about the trust and relevance .”
That means security is “ critical ”. “ The mobile phone is becoming an intrinsic part of your life . It ’ s the custodian of all your records , your photos . It ’ s the way you communicate through email , the way you pay your bills . So data privacy and data security is paramount to us . Even though there are no data privacy laws in Cambodia , we give people assurance that we won ’ t share their data with any third parties .”
What about partnerships ? “ We engage with all the big players – people like Tencent – right down to the boutique
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