BETKING
“ Trying to evolve [ the data team and platform ] simultaneously is at the heart of the challenge we ’ re tackling right now ”
IAN THOMAS VP OF DATA AND ANALYTICS , BETKING
self-serve dashboards and reports to place insights directly into peoples ’ hands on a daily , weekly or monthly basis . People need to understand how the questions they have can be answered with the data that ' s available , and the more we can do to help them become self-sufficient the more that data-driven decision-making will take hold across the organisation .” This democratised approach – with a central team providing the data , tools and expertise to enable the day-to-day use of data to support decision-making across the business – is at the heart of Thomas ’ s plans to build out his team and the company ’ s data platform in 2021 . “ Trying to evolve those two things simultaneously is at the heart of the challenge we ’ re tackling right now . That opportunity is really exciting because we can act fast , the demand is there , and our CEO [ Byron Petzer ] is leading the commitment .”
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