BUKALAPAK
“ Essentially we match-make between suppliers and sellers so that our customers can come in and find the things they want . This means they get a wider variety of products to sell , can make use of convenient online deliveries , and can offer their local customers better service ”
BIMA TJAHJA VP OF GROWTH AND DATA , BUKALAPAK
“ We spoke to the community leaders , people who are influential in their locales and showed them our offerings . Once they gave the products their seal of approval , other businesses in the community were keen to come on board .”
With that in mind , we create many approaches in doing our business . Hence , we are not only focusing on Marketplace , but also we focus on our O2O Business , Mitra Bukalapak . These lines of business are focused on supply chain management , as our business presence is to bridge all of our users with the principal and to provide our customers with more products and services , and harness the power of technology to boost their offerings to their customers . It is this respect for small businesses that sets Bukalapak apart from other global trading platforms that have disrupted the small business layer in other countries .
A marriage of partnerships Working with strategic partners as closely as they work with their community of business customers , is essential for success , explains Tjahja .
“ Don ' t go at it alone , is another core philosophy for our business . It ’ s important to do our part - but we shouldn ’ t try to do everything . We work with a great bunch of partners - such as Microsoft and we use their services to make sure that we can do things better .
“ Back in the day when you talk about data platforms , people tended to just go open source and build things themselves if they needed something done . But it ' s counterproductive and expensive and it delays the market delivery times . So , it slows up business . By working with expert partners , we are able to make use of their vast data wealth and knowledge , without having to create something for ourselves . And that is an incredible advantage .
“ For example , Microsoft ’ s cloud platform provides a lot of our data services banking . We also rely on our tech partners with their ton of experience in the data world . So , why would we try to build our own database system when we can partner with the best ? Our partners allow us to enable things - to do things faster .” technologymagazine . com 267