TUENTI ECUADOR
Chief Executive Officer of Tuenti Ecuador , Gerardo Suarez Napolitano , on how the company ’ s startup culture and COVID-19 resilience is delivering growth
Gerardo Suarez Napolitano is Chief Executive Officer of Tuenti Ecuador , a subsidiary of telecommunications giant Telefonica . He took the role in 2014 before it launched as a separate business unit of Telefonica in June 2015 . “ Tuenti was launched as a result of the company ’ s need to create a digital unit focusing on millennials and centennials ,” says Suarez Napolitano . “ We assembled a team of highly skilled young professionals with mixed backgrounds , bringing them together in a start-uplike environment .” The brand had a strong sense of purpose since the start . “ Since day one , our value propositions have centered around being easy to understand , easy to purchase , and easy to use . One of our key assets was to build strong , simple , data-centric offers that add key value for our customers . That includes music through Spotify , Data roll over , Free voice chat , and an instant prize roulette when you buy a combo .”
The company ’ s culture matches its youthful and dynamic customer base . “ Ever since we launched Tuenti , we made sure that every member of our team knew exactly where we were , and most importantly where we wanted to be ,” enthuses Suarez Napolitano . “ Tuenti was created as a startup culture - everyone takes care of their own business and everyone must be two steps ahead of their boss .” Suarez Napolitano encapsulates that ideal in his motto : “ Perfection is the enemy of progress . We strongly encourage a collaborative approach among the different teams , making it easier to receive feedback , support , and quick responses when any team member needs it .”
In line with its innovative startup culture , the company ’ s mobile app serves as the principle gateway through which it interacts with users . “ App Tuenti is the main touchpoint between the brand and our customers , with an active user base amounting to 55 % of our clients ,” says Suarez Napolitano .” In late 2020 , the
“PERFECTION IS THE ENEMY OF PROGRESS ”
GERARDO SUAREZ NAPOLITANO CHIEF EXECUTIVE OFFICER , TUENTI ECUADOR
270 May 2021