SINCLAIR BROADCAST GROUP
“ We have people on staff to drive the future value of the broadcast industry ”
MARK AITKEN SENIOR VP OF ADVANCED TECHNOLOGY , SINCLAIR BROADCAST GROUP
industry , especially the transmission side of the equation , we ' re really the leader in the industry ,” says David Smith , the company ’ s Executive Chairman .
David took the company with its couple of stations founded by his father and grew it to the titan it is today . While entrepreneurial and tech-focused , Sinclair has retained the benefits and traditions of a family company . Smith carefully adds to that family by taking on people equally focused on an entrepreneurial vision for long-term growth and not constrained by “ how things have always been done .”
Smith emphasises his approach by noting , “ We have people on staff who are very serious , technical patent people , electrical engineers and big picture industry planners who think about all these things in an effort to drive the future value of the broadcast industry . This value is based on its ability to have a piece of the spectrum , through which we can deliver all different kinds of services and products to the country , to the individual , to the government , anybody who needs it . You have to think of us – the broadcast industry – as a gigantic highway .”
108 May 2022