Cultivating partnerships for the future of TV with Sinclair
Cultivating partnerships for the future of TV with Sinclair
Sinclair ’ s Mark Aitken and DigiCAP ’ s Sang Jin Yoon on the pair ’ s partnership and how , together , they will make their mark in the future of TV
Sinclair Broadcast Group is one of the largest and most diverse television broadcasting companies in the US . It aims to make a significant mark in the television industry with the development of ATSC 3.0 technology , which offers 4K resolution and HDR content for over-theair broadcasts .
To help with this , Sinclair recognises the need for sound , strategic partnerships . This is why it enlisted the help of Korea-based DigiCAP , providers of digital media transport technologies , and content protection and rights management solutions .
Commenting on the partnership , Sang Jin Yoon , Senior Vice President at DigiCAP , says : “ Sinclair has helped us to fire up our receiver business , which enabled us to establish a supply chain of components , as well as manufacturing , and those devices are now ‒ with the advent of COVID ‒ used for distance learning .”
“ It ’ s been a great partnership . But , by working with DigiCAP , we ’ ve taken a standard and put it into action when it comes to ATSC 3.0 technology ,” adds Mark Aitken , Senior VP of Advanced Technology at Sinclair .
The significance of this technology is why DigiCAP were keen to support Sinclair as it works on ATSC 3.0 ., as Yoon explains : “ We bring our experiences in the mobile environment to the partnership which we believe fits well with Sinclair ’ s direction . We developed content protection technologies for mobile devices and also streaming services ; Sinclair is our first customer as we enter the broadcast market .”
Both Sinclair and DigiCAP are open to collaboration based on trial and error . Reflecting on this , Aitken concludes : “ What ’ s great about the relationship is that we don ’ t mind putting impossible problems on the table and then solving them . This flows out of our walls and into DigiCAP . In years to come , this industry will be reliant on close personal relationships built on trust , where you have the ability to ask difficult questions and work through problems .”