SINCLAIR BROADCAST GROUP
sound . So if your vision is better pictures , better sound then HDTV is king and you view the world one way ,” says Aitken . “ If you ' re trying to address a universe of devices that don ' t yet exist , you have a very different view of the world .”
The company has continued to focus on a more robust digital standard that would enable this future vision . Sinclair pushed the industry to develop and adopt a new standard . That became the new ATSC 3.0 standard and was officially approved by the Federal Communications Commission in 2017 . Ripley notes that the existing TV standard is not nearly as efficient as the new one . The new tech , making use of the one-to-many efficiency of IP broadcasting , is more advantageous than the oneto-one distribution of the traditional broadband business . And importantly , the new IP-based standard can do so much more than just TV programming .
“ When you think about it , the best use cases are data that a lot of people want ,” says Ripley . “ Video is a good example of that because a lot of people watch the same videos . But then cars need a lot of information on a regular basis , especially as they become more autonomous and they generally need the same information , especially in a certain geography . So it ' s way more efficient to send it out once to all devices as opposed to one-to-one to every device .
“ On top of that , in terms of just the spectral efficiency and ability to be received below noise levels , the technical performance of the NextGen standard versus any sort of multicast mode in 5G , demonstrates it has a much much greater spectral efficiency .”
“ An example of that is LTE Multimedia Broadcast Multicast Service ( MBMS ),
120 May 2022