SINCLAIR BROADCAST GROUP
“We ' ve always leveraged our size and our editorial strength to deliver a service to the people that we serve , and technology is extremely important to that ”
CHRIS RIPLEY PRESIDENT & CHIEF EXECUTIVE OFFICER , SINCLAIR BROADCAST GROUP
which not many carriers use , but it is available in normal cellular . These types of unicast services have a huge data overhead compared to ATSC Broadcast . That means if you ' re using LTE MBMS , you are only able to use a fraction of your bandwidth to actually carry the data .”
Sinclair plans to provide a hybrid experience combining NextGen Broadcast and traditional broadband delivery technology in one seamless experience .
“ At least from an entertainment perspective and from a content perspective , that ' s going to be the main mode of operation and then having to be available on a direct consumer basis is a big push for us ,” says Ripley . “ Gamification is also another big push . We believe in the convergence of media and gaming . So think video gaming , but also sports betting , I think social gaming is all merging and we want to be on the forefront of that trend .”
Acceleration of Industry in the Most Underserved Areas A couple of decades ago , newspapers kept local government in check , but the landscape is different now as local newspapers have declined . Sinclair considers itself the heir of that legacy . “ What we do in local news is very important , and that then transcends into digital , into our websites , into our mobile apps and then extending that out to regions ,” Ripley says . “ We ' ve always leveraged our size and our editorial strength to deliver a service to the people that we serve , and technology is extremely important to that .”
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