MAKE-A-WISH AMERICA
“ We currently support and serve 59 different chapters around the US , and our systems and processes are extremely fragmented — there are 59 different ways to manage our information . And we ' re on very antiquated technology that is not mobilefriendly ,” says Duran .
Make-A-Wish America ' s digital transformation aims to resolve these issues and develop a centralised system to manage data and analytics related to the overall wish journey . Luckily , the organisation has the very experienced Duran to guide the process .
“ Leading that modernisation effort is something that I ' ve not only done many times before , but I also know what it looks like on the other side — how digital transformation enables the growth of the organisation ,” she says . “ At Make-A-Wish , what I ' m most excited about is being able to do this for such a meaningful mission .”
Duran continues : “ We work closely with the chapters to provide a sense of equity whenever we can . We don ' t just grant the wishes — there ' s a whole process around it that we build . And a lot goes into making those wishes happen , particularly regarding the 24,000 volunteers across the US , without whom we could not continue this mission . The reach that we have and the level of commitment in our communities are both pretty incredible — this transformation process is really about enhancing and leveraging those aspects and the ability to work together to strengthen our relationships with our donors and wish families .”
What is it that stimulates these sorts of changes and makes them successful ? “ Another thing I love about Make- A-Wish is its people-first culture . Everything is about what we do for our mission , what we do for our wish kids , and what we do for our employees .”
“ One of the reasons I am so energised to be here is to focus on prioritising our
This Is Make-A-Wish ®
148 May 2022