team to be excitedly anticipating in 2022 — it ’ s going to be a big year for the organisation . Despite Duran being cautious — a firm believer in adopting an “ underpromise and overdeliver ” approach to future endeavours — she anticipates an “ action-orientated year ” featuring the development of an enterprise CRM , a detailed product growth map , more partnerships , and a wider focus on ESG strategies with like-minded partners .
But , mostly , Duran is excited for the new avenues that evolving technology will open up for Make-A-Wish America : “ You see corporations and new partnerships evolving in the Crypto / NFT and metaverse space . And when you look at the younger generations and where trends are growing , it ' s something that we have to pay attention to , as well as their payment preferences , how they want to connect — it ' s all digital . We need to make sure we ' re finding new and creative ways to meet their needs .”
“ Many nonprofits are accelerating growth just by trying new ways of fundraising . I can see more digital events , such as a gala in the metaverse with people dressing up their avatars , each doing something creative . I see additional gaming fundraising opportunities as a viable avenue , too — it ' s a multi-billion-dollar industry !”
Although the road ahead for the next 6-12 months is likely “ going to be a little bumpy ” as the changes are embedded and adopting the new system takes place , Teresa Duran and the Make-A-Wish America team are excited for their digital future to be fully realised .
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