“ IT ' S NOT THE TYPICAL DIGITAL TRANSFORMATION WE ' RE GOING THROUGH , BUT IT ' S REALLY A BUSINESS TRANSFORMATION ”
MARCO PETRUCCELLI CTO AND CIO AT LALLEMAND
desire for differentiation and enjoyment in food , partially stimulated by frequent global lockdowns and baking show spin-offs leading to a plethora of baking worldwide . For those looking to reduce the amount of meat in their diet , there ’ s also increasing demand for plant-based protein options .
The company is popularising microorganism products to improve plant productivity and vitality without releasing undesirable pesticide residues into the environment , aligning with consumers ’ desire to buy healthier foods .
Photo credit : © Lallemand Inc .
“ A lot of our products , outside of what could be considered the standard yeast applications , are focused on key scenarios that our modern world is looking towards . We hope to help our world be a better and healthier place ,” he says .
We have a lot of new business requirements in today ’ s new world that are being addressed with a lot of new tools and processes , all at the same time . Expectations are extremely high , and we have been supporting our business successfully through today ’ s new business demands ” Petruccelli states .
Digital transformation is providing the digital backbone and becoming a true business enabler for every company in today ' s world - and Lallemand is no different , according to Petruccelli .
“ It ' s not the typical digital transformation we ' re going through ; it ' s really a digital transformation that is catalysing a wider business transformation . It ’ s a significant change impacting Lallemand users .
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