Technology Magazine May 2022 | Page 343

A bouquet of microbes growing on Petri dishes
Photo credit : © Lallemand Inc . Photo by Daniele Tomelleri
This initiative gave the Lallemand sales team access to key strategic information in an easy-to-consume , visual dashboards with key customer information and the entry to predictive technologies that assist in more efficient management of sales opportunities .
“ We don ' t need to be in the office any longer to get our data . We can be on the road in any country , in the fields or vineyards or in our plants , and still have access to our interactive dashboards containing all our vital customer information . We can have meaningful and relevant conversations with our customers , improving overall closing of sales , and increasing our selling velocity ,” says Petruccelli .
HUMAN TOUCH
At Lallemand , we believe that success comes from cooperation . Relationships with our colleagues , partners and customers , the network of trust that we built over years – all contribute to our development and innovation success . When introducing new technology , we have to smartly balance the added value that technology can bring with the importance of in-person contact . – Olga Tymoshenko , Change Management Advisor
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