How imagine promoted digitalisation in Brunei during Covid-19
Suzannawati binti Suharju , Chief Executive Officer at imagine , is at the forefront of digitalising Brunei Darussalam and making it a ‘ smart nation ’
Established in January 2020 , imagine was formed due to a change in Brunei ’ s telecommunications landscape , inheriting its services from imagine ’ s predecessor , Telekom Brunei Berhad . Imagine ’ s establishment came in the wake of the pandemic , posing its own sets of challenges for a newly established organisation .
Imagine works closely with Brunei ’ s telecommunications network , led by the Unified National Networks ( UNN ), an organisation 100 % wholly-owned by His Majesty ’ s Government of Brunei Darussalam .
Suzannawati binti Suharju , imagine Chief Executive Officer , is on a mission to make Brunei a ‘ smart nation ’ and make it one of the most connected places on earth through affordable and accessible services . are actively working on is to make sure that broadband and mobile services are affordable , sustainable and accessible to all . As we have branched out into the mobile space , it is now about simplifying everyday and making it easier ,” she says .
CSR pillars and driving cultural change
Imagine provides free data and SIM cards to underprivileged students , and has been approaching private sector companies and the public to call for data donations through the A-Dollar-A-Cheer donation platform , via SMS and the imagine website . They were awarded the Asean Outstanding and Social Welfare Development Award for their community work with children .
At the same time , the entire telecommunications industry was in discussions with MoE ( Ministry of Education ) and MoRA ( Ministry of Religious Affairs ) to bring in over 15,000 laptops and 1,000 dongles to supply to teachers and underprivileged students in support of e-Learning during the pandemic .
Suzanna states : “ Our aspiration is to be a smart nation and there are countless small micro enterprises that can benefit from using our platform .”
“ We work very closely with the Ministry of Finance , the Ministry of Transport and Infocommunications . Our collective goal is to modernise the network and improve the customer experience . The uptake of broadband in the country has increased tremendously . One of the things that we
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