Technology Magazine May 2022 | Page 99

Sinclair was a key pioneer in developing NextGen Broadcast technology that is revolutionising the broadcast world , advancing a technology and sharing it where others could not
Sinclair was a key pioneer in developing NextGen Broadcast technology that is revolutionising the broadcast world , advancing a technology and sharing it where others could not

Sinclair Broadcast Group officially started as one television station in Baltimore , Maryland , in 1971 . Now it is one of the largest media providers , operating almost 200 television stations across the United States , is the largest U . S . local sports and tennis broadcast provider , and has a diversified business , including the manufacture of TV and radio transmission antennas and pioneering broadcast technology that it is bringing to the world .

Sinclair has built a reputation as a leader in broadcast technology and media evolution , serving multiple local US markets with linear and digital content , and paving the way for service to rural parts of the developing world . Its pioneering work on the NextGen Broadcast standard has made it possible for the new IP-based TV transmissions to engage with new 5G technology standards directly reaching mobile users worldwide .
“ We started as one independent station that was built by Julian [ Sinclair ] Smith , the founder of the company . We now own or operate over 185 stations across the country in 86 markets , almost all of which are network affiliates . This includes ABC , NBC Fox , CBS , CW ,” says Chris Ripley , President and Chief Executive Officer . “ We cover about 40 % of the country with many top local news franchises attached to each Example of one of those markets .” an image caption
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