FIVE MINUTES WITH ...
PRELINI UDAYAN-CHIECHI
We speak with Prelini Udayan-Chiechi about Zendesk ’ s award-winning output in the pandemic and her perspectives on the future of events
A passionate , driven , and team-orientated marketing leader , Prelini Udayan-Chiechi has more than 25 years of experience in the SaaS , IT , telco , and finance sectors .
She is an accomplished public speaker and thought leader , from blue chip and start-up companies through to global , EMEA & APAC roles , she joined Zendesk in 2017 , having previously held roles at companies including IBM , Colt Technology Services , and Adobe .
Q . TELL US ABOUT YOURSELF AND ABOUT YOUR CAREER SO FAR
» I started my career in marketing over 25 years ago , and it ’ s been amazing to see how the industry has evolved since then . With experience in various marketing disciplines at companies such as IBM and Adobe , I ’ ve been able to recognise the importance of being data-driven and metrics-oriented as a marketer , but also having the skill to balance data with brand and creativity . As I ’ ve advanced in my career , I ’ ve learned the importance of leading while removing obstacles for my teams , balanced with providing the right strategic direction and inspiration , and being involved in the details that matter . As a leader , it ’ s important to strike that right balance between high level and detail . The more you know and understand , the more you can clear the path causing the greatest angst among your employees .
20 May 2023