Technology Magazine May 2023 | Page 299

constantly stable and conceive the customer support in as smooth a manner as possible .”
At Sunrise , experts and entire teams work day-in and day-out to check , fix , and improve every single case ; to train agents ; adjust processes ; conduct call-backs ; and support customers through their entire journey . Sunrise not only takes the customer experience seriously , but throws it up in their firmament as the guiding light of their operations .
Adapting to a world of digitalisation “ The world of technology and entertainment is constantly evolving , and it ’ s important for us to keep up with the changes .”
Sunrise runs an infrastructure-based business that provides also third-party services , particularly in the entertainment domain .
“ However , the TV service consumption model is transitioning from traditional to a more advanced , making us an increasingly prominent aggregator of media content , streamlining the consumer experience .”
“ That ’ s why the need of strong bundled offers in the FMC ( fixed mobile convergence ) market and the value of a competitive entertainment offer as part of the bundle , to drive the actual uptake .”
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