“TECHNOLOGY HAS BEEN THE STORY OF HUMAN PROGRESS FROM AS LONG BACK AS WE KNOW ”
The company harnesses cutting-edge technologies like AI , machine learning and data science to provide its customers with more appropriate and intuitive suggestions for content , based on what they are already watching .
The use of predictive technology determines what programmes and films are suitable for the viewer , based on their previous viewing history . In fact , Hastings suggested in an interview with Medium that more than 75 % of what people watch on Netflix is discovered through its recommendation system .
“ AI will help us be more creative . We ’ ll be able to produce more shows using those tools ,” he comments . “ We ’ re super focused in the company about using AI and all these aggressive scenarios to tell better stories .”
However , instead of focusing on AI solutions first , the firm has adopted a product-based approach that places business requirements first . The use of technology in this way will encourage the user to watch more , which holds the potential to boost Netflix ’ s customer base .
Hastings says : “ Technology has been the story of human progress from as long back as we know . In 100 years people will look back on now and say : That was the Internet Age .”
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