SUSTAINABILITY
elements worth billions of pounds remain unrecovered, while toxic materials contaminate soil and water supplies.
Dell’ s sustainability strategy takes an unusual approach by focusing on design as the primary intervention point rather than end-of-life collection alone. While the company operates recycling programmes in more than 80 countries, it views product design as the critical factor in creating a circular economy for technology.
“ Sustainability has always been integral to how we operate – woven into our processes, products and the ways we help customers achieve their goals.
We take an end-to-end approach to sustainability,” says Maria.
The company has set ambitious targets for 2030, including plans to reuse or recycle an equivalent product for every item customers purchase and to use exclusively recycled or renewable materials in packaging.
Dell’ s material strategy reduces virgin resource extraction Material selection represents another pillar of Dell’ s sustainability approach. In 2024, the company incorporated 95 million pounds of recycled and renewable materials into its products, reducing dependence on newly extracted resources.
This strategy includes using aluminium produced with renewable energy, which generates substantially fewer carbon emissions than conventional methods. Bioplastics derived from castor oil replace
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